Tuesday, February 25, 2014

Jakob Trollback Video Reflection

Being able to design these kind of videos is that you get to learn something. You are being educated as you design. Which isn't always the case when you're working with something like layouts, for example. This is one of the reasons he enjoys these videos because it's an opportunity to tell a story. He is awesome. He used to be a dj and he's self-taught. And his amazing at it. He explains design as being a new language. A way of communication where you can play on so many levels and we don't always have to worry about what we're saying. Yet sometimes we might wonder, what are we trying to say? How do we make an impact? "It's very hard to change someone's mind," he said. With emotions and participation. "Good creative thinking is what gives you a good personal discoveries." It can't happen without imagination. It happens in your brain and in your heart. Storytelling is all about lighting up your imagination. We have the ability to engage people. To grab their attention and evoke emotion. Power to make them listen and to help them understand and have their own personal discovery.

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