Saturday, March 22, 2014

Inspiring Title Sequence

https://www.youtube.com/watch?v=lFAxbI7wlJE

Marlene McCarty also designed this title sequence. It inspires me because even though I'm not really into scary things, I still enjoy watching her work because it is so sweet. She uses type on a perspective which works as a light across various terrifying things in this dark house. The music is slow and creepy which also matches the tone of the type on the perspective slants. It moves slowly and successfully.

Saul Bass & Marlene McCarty Blog

Saul Bass:

  • North By Northwest
  • Psycho
  • Ocean’s Eleven
How does Saul Bass work with type, image/graphics and music in these three title openings to set the tone for the coming film? How do they play off of one another? What is the mood you feel watching them? How are they similar and different?
He uses all these different methods of cutting, sliding, chopping, dissolving, rotating and pushing the type. The music goes along with all of the graphics and the type of graphic goes along with the type of music that we're listening to. The mood is upbeat. They're similar in how he pushes the type on the screen yet he uses line in two perspective in one, and makes the others dissolve.

Marlene McCarty:

  • I Shot Andy Warhol (name: Titles ISAW)
  • Safe
  • American Psycho (name: Titles AP)
How does Marlene McCarty work with type, image/graphics and music in these three title openings to set the tone for the coming film? How do they play off of one another? What is the mood you feel watching them? How are they similar and different?
Her animations rock. She makes the type shake to build intensity, along with cropping and making the type capitalized, huge, and red. The type is a creepy, typewriter font that comes in uneasily and hesitant. It's perfect. She overlaps to create this crowded feeling. She places the type in the center and makes it feel isolated. And then changes the "safe" type from white to glowing and then to red which proves the feeling of unsafety. The music and the isolation matches the creepy music. They all are somewhat creepy. Which is intentional. I like how the American Psycho goes from creepy to pleasant and the type still matches both tones. 

Wednesday, February 26, 2014

Expressive Typography

I can not find who the designers are for this work, but I love how each word is so simple, yet perfectly captures the meaning of the word itself. They stretched, rotated, cut and shifted, flipped, scaled, morphed, added weight, messed with placement. 

MALCOLM X SPEECH

End on 29 seconds

MALCOLM X – BLACK POWER

Whites can help us but they can’t join us
There can be no black white unity
Until there is first some black unity
We cannot think of being acceptable to others
Until we have first proven acceptable to ourselves
Concerning non violence…
It is criminal
to teach a man not to defend himself

When he is the constant victim of verbal attacks

Speech choice: Malcolm X on Black Power

_ Who is speaking?
Malcolm X
_ Why was/is the speech important to society?
It was a fight for human rights in the black community in the 1960s.
_ Why do you feel it is important or interesting?
He was a big voice for the African American population.
_ What is the emotion, mood, tone, personality, feeling of the speech?
Intense. Talking about equality of people. Seems helpless. Inspirational. Instructional. Insightful.
_ What is intonation, emphasis, what is loud, stressed, or soft. Where are there pauses?
"Whites"(strong) "Unity (stern)" "Nonviolence... pause" "It is criminal... (strong) *pause* to teach a man not to defend himself" "Attacks *pause*"
_ What do you FEEL should be loud or soft, long pause or rushed?
"White's can help us but they can't join us" - striking beginning. "Brutal attacks" should be said stronger, with more volume and power. To force the audience to picture the ugly truth.
_ Is there a call to action? When listening to it what are key/emphasized words?
"It is criminal to teach a man not to defend himself" - telling them to defend themselves.  Attacks. Unity. Whites. Nonviolence.
_ How does it make you feel?
Disconnected being White, but empathetic considering the context of blacks being attacked.
_ How do imagine that the audience felt?
Convinced. Feeling sorry for the black community and leaving them wanting justice and being proactive about it.
_ Could there be another interpretation of the speech?
Sarcastic. Possibly making fun of Whites, like they don't understand.
_ Write/find a short bio, of the person giving the speech.
Malcolm X: An African-American Muslim minister and human rights activist. Courageous advocate for the rights of blacks. He has been called one of the greatest and most influential African Americans in history.