David Carson Video Summary

Considered a "grunge photographer," in this video David Carson shows images of his work talking about his process. His humor makes the video fun to watch. The lightheartedness of his personality is nice considering his presentation. His outlook on the design world and the different forms of art is refreshing. An important point he made that stood out to me in the video was even though things are legible doesn't mean they always communicate. More importantly, it doesn't mean it communicates the right message. So the question is how do we as graphic designers make sure that the message we are trying to communicate is put into the material we are creating. In other words, what is it's purpose? How can we achieve it?