IDEO Deep Dive Video

This video was very entertaining and educating. I enjoyed watching it because as I watched it, I found myself coming up with ideas myself on how to improve the typical shopping cart. For example, not only is it hard to steer, things fall through, and it doesn't move sideways, it also really hurts if it bumps into you! I cannot tell you how many times I've gone grocery shopping with my mom and she has rammed me in the back of the heels with one of those things. It breaks skin and makes you bleed! I feel like the shopping cart was an excellent idea for an object to redesign.